Quantitative Value Proposition

The virtues of speed and efficiency inherent in Panel Intelligence's online approach to quantitative research are evident, but clients experience such additional benefits as:

• Access to Panel Intelligence analysts throughout a research engagement
• Client programming
• Online survey access for testing and approval
• Continual project status updates online
• Availability of advanced methods and analytics (both uni- and multi-variate) including conjoint analysis, choice modeling, and segmentation
• Online delivery of interim analyses, raw data sets (for client-driven analysis), tab books, and final summary reports

A growing number of clients choose to leverage the power of the Panel Intelligence approach by combining quantitative and qualitative research. This tactic, for example, allows clients to validate certain findings from high-level discussions (among small groups of experts) by subsequently surveying large numbers of community-based respondents. Conversely, market dynamics or practices revealed in surveys of large numbers of respondents can be explored in greater depth in follow-up online qualitative discussions with small numbers of participants. By having Panel Intelligence conduct both components of such research, clients benefit from knowledge transfer and seamless transitions from one project phase to the next.