Quantitative Method

As with all primary research, Panel Intelligence executes its quantitative work online exclusively. The research staff works closely with clients to establish objectives and appropriate screening criteria prior to survey generation. Each survey is unique, and each questionnaire is hand-coded by our analysts for maximum flexibility. By using in-house programming instead of out-of-the-box products, Panel Intelligence is able to offer many unique features including: customizable design with client logo and colors, pop-up graphics or video, and choice of response types (multiple choice, text box, drop down, skip patterns and a combination).

The schematic below outlines the general flow of a typical quantitative research engagement: