Quantitative Applications

As with Panel Intelligence's qualitative approach, the applications for its quantitative research have few limits. For example, Panel Intelligence routinely employs this approach to help its clients understand the rate of adoption of a new product, the impact of a policy change, or attitudes toward a messaging or marketing campaign. Other applications include:

• Market sizing
• Market segmentation
• Estimation of off-label product usage
• Prescription tracking
• Field force effectiveness
• Detail aid testing
• Product attribute testing
• Price sensitivity analysis
• Reimbursement analysis
• Clinical trial protocol review/site assessment

Health Care Case studies